Ok the title of the article alone sold me... this just looks too cool. And, for the cost of a dollar... I'm in.
The Hot Wheels car itself isn't high-tech. Called the Zoom In, the toy goes on sale this month for the same price as any basic Hot Wheels car, just $1.09. What makes it unique is that you can snap in a GoPro Hero Session or Hero5 Session camera, sold separately for considerably more. These cube-shaped cameras sit snug in the center of the toy, locked in place by a bar that grips the top.
The two GoPro Session cameras that fit in the car are discontinued models. You should still be able to easily find the Session and Hero5 Session for sale, but supplies may be limited.
Sidd