I love using the KB effect on stills, especially SLOW zooms in/out to create more effect.
My question is, are there any 'rules of thumb' when using the effect? Reason I'm asking is I'm never quite sure if I should be zooming in verses zooming out on a picture. I try to mix the effects up, so its not the same on every picture...but not sure it things should be more consistant.
I imagine its mostly up to artistic expression, but can anyone share their experience? Thanks!