I don't know if they are having a sale now in Australia, but I just picked up the full version, not upgrade, of Pinnacle Studio 16 Ultimate for US $77. That's cheaper than the upgrade. I had to "buy" it to see the 40% discount on the order form. The coupon code, PIN40Off, didn't drop the price any lower.
http://news.pinnaclesys.com/ct/4965979: ... 93989CDA:r