Actually, FlipAlbum is different than the software we're currently using. Although, I also recommend FlipAlbum - their website -
http://flipalbum.com
The software used to create Steve's Tips is Desktop Author (DTA) and their website is -
http://www.desktopauthor.com
They both require a viewer that needs to be downloaded only once (when viewing online E-Books), but you can also output a few other formats with DTA, including a exe.
FlipAlbum does not have an exe option (although coincidently, I created a third party software tool that does this and it can be purchased at
http://xflip.net)
They both have a slight learning curve, but if you can "get around" in most software, you shouldn't have much of a problem with either of them.
I realize I've only scratched the surface, but if you have any questions, I'm sure I can answer them. I can also dig out some examples (of both) if you'd like.
A small word of caution: they both lack a hint of customer service if you need it.